Book marketing refers to the strategies and techniques used by authors, publishers or marketers to promote their books to potential readers. This can involve a range of activities such as creating book trailers, organizing book signings, writing reviews, using social media platforms, attending book fairs and festivals, and engaging in public relations campaigns. The goal is to generate buzz around the book, increase its visibility, and ultimately drive sales. Book marketing can be an essential part of a successful publishing strategy as it helps to reach out to readers who may not otherwise hear about the book or have access to it.